Purple United Sales Limited (Formerly known as Purple United Sales Private Limited) is a premium fashion brand dedicated to offering high-quality, versatile apparel, footwear, and accessories for children of all ages. Founded in 2014 by Mr. Seth, our mission is to enable children to express themselves using our 'brand' as a medium. Our ethos revolves around celebrating childhood with a strong emphasis on comfort, safety, and quality. Our flagship brand, "Purple United Kids," supports the entire journey of children up to 14 years old, offering lab-tested products made from premium materials in vibrant colours and designs for every occasion. Our operations encompass designing, developing, sourcing, marketing, and selling apparel and footwear for infants (0 to 1 year), toddlers (2 to 6 years), and older kids (7 to 14 years). We also offer a wide range of accessories and hard goods, such as strollers, etc.
We cater exclusively to the Indian market. Our extensive distribution network comprises 16 exclusive brand outlets (EBOs), multiple shop-n-shops, and a robust online presence through our website, mobile app, and major e-commerce platforms such as Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch and more. This dynamic approach allows us to maintain high purchase frequency and cater to repeat customers while continually expanding our reach. With an expected CAGR of 32% in the Indian kids' category, we are committed to growth and excellence. Our focus on innovation, quality, and the 3Fs—Fun, Fashion, and Functionality—ensures that we simplify parenthood and keep kids safe, comfortable, and stylish.
We believe that our combination of brand strength, distribution network size, sourcing, and operational expertise allows us to provide what we believe to be our "value proposition"- premium quality and unique designs for the kids. We currently outsource the manufacturing of our apparel and footwear. We believe our offerings appeal to a broad range of consumers, and our omnichannel sales strategy allows us to reach consumers where they are. Our product mix has evolved significantly over the past several years and we continue to expand our product range to meet a varied range of consumer needs for our target segment. We operate in the retail category with high purchase frequency, in which the kids outgrow the clothing sizes frequently, hence through our dynamic product offering with a large variety, we seek to focus on the needs of our customers while expanding our portfolio. Our range of products includes t-shirts, shirts, jackets, sweaters, clothing sets, dungarees, rompers, partywear, dresses, denim, lowers, trousers, jeggings, skirts, shoes, ballerinas, slides, moulds, flipflops, sandals, caps, sling bags, socks, strollers among others.
VISION
To be the most admired Premium Fashion Brand in Kids’ Fashion
MISSION
Enable children to express themselves using our 'brand' as a medium
Trendy and fashionable clothing
Premium Fashion products
Lab tested products
Purple United Sales Limited (Formerly known as Purple United Sales Private Limited) is a premium fashion brand that offers versatile apparel, footwear, and accessory choices for children of all age groups. In a short span of time, Purple United has successfully catered to its target market with a vibrant product range. With undeniable styles and meticulous attention to detail, the brand strives for a #SHOPHAPPINESS experience. Purple United began its journey in 2015, under the visionary leadership of Mr. Seth, with a mission to create a premium fashion range for kids. With the expected CAGR of 32%, in the Indian kids' category, Purple United’s goal is to offer products with impeccable quality and usability while staying up to date with the current fashion trends.
The target demographic for Purple United Kids includes children from newborns to 16 years old, as
well as their parents and guardians, who are the ultimate decision-makers and buyers. The brand is
committed to being a true companion in children's fashion, offering nothing but the best in the
kids' wear segment. The founders' dedication to thoughtful sourcing led to the creation of the
'toothless' and 'THS' brands, catering to lifestyle and premium fashion categories.
Purple United
maintains a robust presence both online and offline, deriving business from over 16 exclusive brand
outlets (EBOs) and multiple shop-in shops along with e-commerce portals, in a short time. We also
have a mobile app and an official website for online shopping. Additionally, our products are
available on major marketplaces such as Myntra, Nykaa, FirstCry, and Hopscotch.
The company's infrastructure includes a corporate office in Noida and a 30,000 sq. ft. warehouse in
Delhi. As Purple United continues to grow, it aims to expand its reach both nationally and
internationally, becoming a leader in the premium kids' fashion market.
VISION
To be the most admired Premium Fashion Brand in Kids’ Fashion
MISSION
Enable children to express themselves using our 'brand' as a medium
Annual Reports & Other Documents
Annual Reports & Other Documents
Subsidiaries
Subsidiaries
Material Documents
Mr. Jatinder Dev Seth
Mr. Seth is an accomplished professional with a strong educational background and a proven track record in the world of distribution and brand management. Holding a Bachelor of Engineering (BE) degree and an MBA in Finance, he brings a unique blend of technical acumen and financial expertise to the table. He holds over two decades of experience in Sales, Distribution, Retail, and E-Commerce of various international brands like Puma, Nike, Adidas, Hush Puppies, Wilson, etc over the last 30 years aggregating to an annual turnover of INR 500 million. He dominantly experienced all the major marketplaces since their launch in India.
Ms. Bhawna Seth
An exceptional expert in the creative and merchandising field, Ms. Bhawna possesses a distinctive fusion of qualifications and experiences. Prior to her current position, she had the privilege of effectively overseeing and guiding a fashion institute. This experience enriched her comprehension of consumer behavior, creative innovation, and proficient team leadership. It was during this period that she refined her dedication to achieving excellence and fostering innovation. It was here that she honed her commitment to excellence and innovation resulting in driving the team to match up with the sales direction of the organization. Holding a Master of Arts in English, she seamlessly combines technical expertise with a profound understanding of children's fashion trends. Her remarkable skill set enables her to craft collections that expertly blend style and functionality, setting her apart as a standout figure in the industry.
Mr. Niraj Rajpal
Mr. Rajpal is a seasoned enterprise architect with a proven track record of delivering solutions for various companies in healthcare, logistics, manufacturing, and IT consulting. Holding a bachelor’s degree in engineering, he brings a unique blend of technical acumen and financial expertise to the table.
He holds over 18 years of experience in architecting, implementing, managing, and maintaining Data Centres - Virtual IT infrastructure (VMware and Citrix) and a dynamic leader with extensive experience in Citrix, VMWare & Azure Cloud and a successful track record in managing projects with a global team of up to 20 members.
Mr. Pankaj Lal Gupta
Experienced Chief Executive Officer with a demonstrated history of working in the information technology and services industry. Skilled in Global Delivery, IT Strategy, Management, Pre-sales, and Solution Architecture. Strong business development professional with an MDP focused in Business Management for Delivery Excellence from the Indian Institute of Management Bangalore.
Mr. Tarun Anand
He is a digital leader with experience of over 30 years in designing and delivering high-performing digital ecosystems using the latest technology strategies. Mr. Tarun Anand has built strong technological capabilities in organizations like Dabur, Mother Dairy, Hero Cycles, Oriflame & Modicare for IT solution delivery in a global setup. Mr. Tarun is a certified Global CIO from ISB Hyderabad and has been a member of SAP Product Advisory Council & Next100 Awards Jury. Mr. Tarun Anand has won many accolades including the ICONIC IDC Insights award by International Data Corporation, the Excellence Award by ETCIO, and the CIO100 award by International Data Group.
Mr. Vishal Sharma
Dynamic and results-oriented professional with extensive 28 years of experience in managing distribution networks for chemical products and consumer products across India. Proven track record of driving sales growth, optimizing supply chain efficiencies, and strategic partnerships. Sales Forecasting. expertise in expanding market presence and maximizing profitability with Technology integration.
Mr. Jatinder Dev Seth
Managing Director
Ms. Bhawna Seth
Whole Time Director
Mr. Niraj Rajpal
Non Executive Director
Mr. Pankaj Lal Gupta
Independent Director
Mr. Tarun Anand
Independent Director
Mr. Vishal Sharma
Independent Director
Mr. Naresh Kumar
Chief Financial Officer
Mr. Vishnu Kumar
Company Secretary & Compliance Officer
Audit Committee
Nomination and Remuneration Committee
Stakeholders Relationship Committee
IPO Committee
postal-ballot
Other Documents
Purple United Sales Limited (Formerly known as Purple United Sales Private Limited)
Registered Office of Company
Khasra No. 55/14 & 55/15, Near Rani Khera Road, Mundka, West Delhi, New Delhi, Delhi, India, 110041
Corporate Address
Tower B, Ground Floor, Smartworks Corporate Park, Plot 1 & 2, Amity Road, Sector 125, Noida, Gautam Buddha Nagar, Uttar Pradesh, India, 201303
Contact Number
+91-9667792635/ +91-9667792636
Email ID
cs@purpleunited.in
CIN
U51909DL2014PLC271636
GSTIN
07AAHCP8212F1Z1 (Delhi)
Contact person for Shareholder's queries/grievances
Mr. Vishnu Kumar
Company Secretary & Compliance Officer
Contact Number
+91-9667792635/ +91-9667792636
Email ID
cs@purpleunited.in
*This email is for shareholder inquiries and issues only. If you have a customer concern, like a refund, return, or product question, please email 'customer.care@purpleunited.in'. Any customer emails sent to 'cs@purpleunited.in' will not be addressed, as this email is only for shareholder matters.
Registrar & Transfer Agent
KFin Technologies Limited
Correspondence Address
Tower B Plot No: 31 & 32 Selenium, Financial District, Nanakramguda, Gachibowli Hyderabad, Telangana - 500 032
Contact Number
+91-40-67162222
Email ID
pusl.ipo@kfintech.com
Investor Grievance Email ID
einward.ris@kfintech.com
CIN
L72400TG2017PLC117649
