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Purple United Sales Limited (Formerly known as Purple United Sales Private Limited) is a premium fashion brand dedicated to offering high-quality, versatile apparel, footwear, and accessories for children of all ages. Founded in 2014 by Mr. Seth, our mission is to enable children to express themselves using our 'brand' as a medium. Our ethos revolves around celebrating childhood with a strong emphasis on comfort, safety, and quality. Our flagship brand, "Purple United Kids," supports the entire journey of children up to 14 years old, offering lab-tested products made from premium materials in vibrant colours and designs for every occasion. Our operations encompass designing, developing, sourcing, marketing, and selling apparel and footwear for infants (0 to 1 year), toddlers (2 to 6 years), and older kids (7 to 14 years). We also offer a wide range of accessories and hard goods, such as strollers, etc.

We cater exclusively to the Indian market. Our extensive distribution network comprises 16 exclusive brand outlets (EBOs), multiple shop-n-shops, and a robust online presence through our website, mobile app, and major e-commerce platforms such as Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch and more. This dynamic approach allows us to maintain high purchase frequency and cater to repeat customers while continually expanding our reach. With an expected CAGR of 32% in the Indian kids' category, we are committed to growth and excellence. Our focus on innovation, quality, and the 3Fs—Fun, Fashion, and Functionality—ensures that we simplify parenthood and keep kids safe, comfortable, and stylish.

We believe that our combination of brand strength, distribution network size, sourcing, and operational expertise allows us to provide what we believe to be our "value proposition"- premium quality and unique designs for the kids. We currently outsource the manufacturing of our apparel and footwear. We believe our offerings appeal to a broad range of consumers, and our omnichannel sales strategy allows us to reach consumers where they are. Our product mix has evolved significantly over the past several years and we continue to expand our product range to meet a varied range of consumer needs for our target segment. We operate in the retail category with high purchase frequency, in which the kids outgrow the clothing sizes frequently, hence through our dynamic product offering with a large variety, we seek to focus on the needs of our customers while expanding our portfolio. Our range of products includes t-shirts, shirts, jackets, sweaters, clothing sets, dungarees, rompers, partywear, dresses, denim, lowers, trousers, jeggings, skirts, shoes, ballerinas, slides, moulds, flipflops, sandals, caps, sling bags, socks, strollers among others.

Vision Icon

VISION

To be the most admired Premium Fashion Brand in Kids’ Fashion

Mission Icon

MISSION

Enable children to express themselves using our 'brand' as a medium

Trendy and fashionable clothing

Trendy and fashionable clothing

Premium Fashion products

Premium Fashion products

Lab tested products

Lab tested products

Our Business

Purple United Sales Limited (Formerly known as Purple United Sales Private Limited) is a premium fashion brand that offers versatile apparel, footwear, and accessory choices for children of all age groups. In a short span of time, Purple United has successfully catered to its target market with a vibrant product range. With undeniable styles and meticulous attention to detail, the brand strives for a #SHOPHAPPINESS experience. Purple United began its journey in 2015, under the visionary leadership of Mr. Seth, with a mission to create a premium fashion range for kids. With the expected CAGR of 32%, in the Indian kids' category, Purple United’s goal is to offer products with impeccable quality and usability while staying up to date with the current fashion trends.

The target demographic for Purple United Kids includes children from newborns to 16 years old, as well as their parents and guardians, who are the ultimate decision-makers and buyers. The brand is committed to being a true companion in children's fashion, offering nothing but the best in the kids' wear segment. The founders' dedication to thoughtful sourcing led to the creation of the 'toothless' and 'THS' brands, catering to lifestyle and premium fashion categories.
Purple United maintains a robust presence both online and offline, deriving business from over 16 exclusive brand outlets (EBOs) and multiple shop-in shops along with e-commerce portals, in a short time. We also have a mobile app and an official website for online shopping. Additionally, our products are available on major marketplaces such as Myntra, Nykaa, FirstCry, and Hopscotch. The company's infrastructure includes a corporate office in Noida and a 30,000 sq. ft. warehouse in Delhi. As Purple United continues to grow, it aims to expand its reach both nationally and internationally, becoming a leader in the premium kids' fashion market.

Vision & Mission
Vision Icon

VISION

To be the most admired Premium Fashion Brand in Kids’ Fashion

Mission Icon

MISSION

Enable children to express themselves using our 'brand' as a medium

Awards & Recognitions

FY 2023-2024

FY 2022-2023

FY 2021-2022

Draft Annual Return

FY 2023-2024

Annual Return

FY 2022-2023

Annual Return

FY 2021-2022

Restated Financial

Annual Reports & Other Documents


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Subsidiaries


subsidiaries

Material Documents

Draft Red Herring Prospectus(DRHP)
AOA
MOA
Certificate of Incorporation
Industry Report
Certificate received pursuant to conversion

Contracts

Tripartite Agreement - NSDL
Tripartite Agreement - CDSL
RTA Agreement
Issue Agreement
Underwriters’ Agreement
Market Maker Agreement
Bankers’ to the Issue Agreement

Mr. Jatinder Dev Seth

Mr. Seth is an accomplished professional with a strong educational background and a proven track record in the world of distribution and brand management. Holding a Bachelor of Engineering (BE) degree and an MBA in Finance, he brings a unique blend of technical acumen and financial expertise to the table. He holds over two decades of experience in Sales, Distribution, Retail, and E-Commerce of various international brands like Puma, Nike, Adidas, Hush Puppies, Wilson, etc over the last 30 years aggregating to an annual turnover of INR 500 million. He dominantly experienced all the major marketplaces since their launch in India.

J D Seth

Ms. Bhawna Seth

An exceptional expert in the creative and merchandising field, Ms. Bhawna possesses a distinctive fusion of qualifications and experiences. Prior to her current position, she had the privilege of effectively overseeing and guiding a fashion institute. This experience enriched her comprehension of consumer behavior, creative innovation, and proficient team leadership. It was during this period that she refined her dedication to achieving excellence and fostering innovation. It was here that she honed her commitment to excellence and innovation resulting in driving the team to match up with the sales direction of the organization. Holding a Master of Arts in English, she seamlessly combines technical expertise with a profound understanding of children's fashion trends. Her remarkable skill set enables her to craft collections that expertly blend style and functionality, setting her apart as a standout figure in the industry.

Bhawna Seth

Mr. Niraj Rajpal

Mr. Rajpal is a seasoned enterprise architect with a proven track record of delivering solutions for various companies in healthcare, logistics, manufacturing, and IT consulting. Holding a bachelor’s degree in engineering, he brings a unique blend of technical acumen and financial expertise to the table.
He holds over 18 years of experience in architecting, implementing, managing, and maintaining Data Centres - Virtual IT infrastructure (VMware and Citrix) and a dynamic leader with extensive experience in Citrix, VMWare & Azure Cloud and a successful track record in managing projects with a global team of up to 20 members.

Mr. Pankaj Lal Gupta

Experienced Chief Executive Officer with a demonstrated history of working in the information technology and services industry. Skilled in Global Delivery, IT Strategy, Management, Pre-sales, and Solution Architecture. Strong business development professional with an MDP focused in Business Management for Delivery Excellence from the Indian Institute of Management Bangalore.

Pankaj Lal Gupta

Mr. Tarun Anand

He is a digital leader with experience of over 30 years in designing and delivering high-performing digital ecosystems using the latest technology strategies. Mr. Tarun Anand has built strong technological capabilities in organizations like Dabur, Mother Dairy, Hero Cycles, Oriflame & Modicare for IT solution delivery in a global setup. Mr. Tarun is a certified Global CIO from ISB Hyderabad and has been a member of SAP Product Advisory Council & Next100 Awards Jury. Mr. Tarun Anand has won many accolades including the ICONIC IDC Insights award by International Data Corporation, the Excellence Award by ETCIO, and the CIO100 award by International Data Group.

Tarun Anand

Mr. Vishal Sharma

Dynamic and results-oriented professional with extensive 28 years of experience in managing distribution networks for chemical products and consumer products across India. Proven track record of driving sales growth, optimizing supply chain efficiencies, and strategic partnerships. Sales Forecasting. expertise in expanding market presence and maximizing profitability with Technology integration.

Vishal Sharma

Mr. Jatinder Dev Seth

Managing Director

Ms. Bhawna Seth

Executive Director

Mr. Niriaj Rajpal

Non Executive Director

Mr. Pankaj Lal Gupta

Independent Director

Mr. Tarun Anand

Independent Director

Mr. Vishal Sharma

Independent Director

Audit Committee

Member
Designation
Mr. Vishal Sharma
Chairman
Mr. Pankaj Lal Gupta
Mr. Tarun Anand
Mr. Jatinder Dev Seth

Nomination and Remuneration Committee

Member
Designation
Mr. Vishal Sharma
Chairman
Mr. Pankaj Lal Gupta
Mr. Niraj Rajpal

Stakeholders Relationship Committee

Member
Designation
Mr. Niraj Rajpal
Chairman
Mr. Jatinder Dev Seth
Ms. Bhawna Seth
Mr. Tarun Anand

IPO Committee

Member
Mr. Jatinder Dev Seth
Ms. Bhawna Seth
Mr. Niraj Rajpal
Notice of AGM
Transcript of AGM
Proceedings of AGM

postal-ballot

Other Documents

POSH Policy
Archival Policy
Determination of Materiality Event Policy
Preservation of Documents Policy
Code of Practices and Procedures for Fair Disclosure of Unpublished Price Sensitive Information
Related Party Tranaction Policy
Whistle Blower Policy
Determining Material Subsidiaries Policy
Identification of Material Litigations & Material Creditors Policy
Identification of "Legitimate Purpose" Policy

Purple United Sales Limited (Formerly known as Purple United Sales Private Limited)

Registered Office of Company

Khasra No. 55/14 & 55/15, Near Rani Khera Road, Mundka, West Delhi, New Delhi, Delhi, India, 110041

Corporate Address

Tower B, Ground Floor, Smartworks Corporate Park, Plot 1 & 2, Amity Road, Sector 125, Noida, Gautam Buddha Nagar, Uttar Pradesh, India, 201303

Contact Number

+91-9667792635

Email ID

cs@purpleunited.in

CIN

U51909DL2014PLC271636

GST Number

07AAHCP8212F1Z1

Contact person for Shareholder's queries/grievances

Mr. Vishnu Kumar

Company Secretary & Compliance Officer

E-mail

cs@purpleunited.in

*The above e-mail pertains to Shareholders' queries/grievance. Kindly write to customercare@purpleunited.in for any queries related to customer grievances such as refunds / returns / products / etc. The e-mails written to cs@purpleunited.in in relation to customer grievances will not be attended to, as the same is only meant for addressing the Shareholders' queries/grievances.

Registrar & Transfer Agent

KFin Technologies Limited

Correspondence Address

Tower B Plot No: 31 & 32 Selenium, Financial District, Nanakramguda, Gachibowli Hyderabad, Telangana - 500 032

CIN No

U67200TG2017PTC117649

Contact Number

+91-40-67162222

Email ID

investorsupport.mfs@kfintech.co

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