Privacy and Cookie Policy
Privacy Policy:
1. Introduction
- Purple United Sales Limited (Formerly known as Purple United Sales Private Limited), respects the privacy of its users accessing its Website or app at purpleunited.in (Website or app). For the purposes of this privacy policy (“Privacy Policy”) and wherever the context so requires “you”, “your”, “yourself”, “user” shall mean any natural or legal person who accesses or uses the Website or app and in the event that a natural person is representing a business entity, reference to such terms shall include a reference to the business entity.
- The Company has adopted this Privacy Policy, in compliance with the provisions of applicable laws, to inform you of what information we collect from you through the Website or app, how we collect the information, how we may use it and the steps we take to protect it.
- Please note that usage of the term Personal Information includes Sensitive Personal Data or Information (“SPDI”), wherever appropriate and/or mandated under the IT Act and the SPDI Rules.
2. Collection of Information
- The “Information” provided by you to Company or collected from you by Company may consist of “Personal Information” and “Non-Personal Information”.
- Personal Information for the purposes of this Privacy Policy shall include, but not be limited to:
a) Your username along with your password.
b) Your name.
c)Your address.
d)Your telephone number.
e) Your e-mail address or other contact formation.
f) Your date of birth.
g) Your gender.
h) Information regarding your transactions on the Website or app, (including sales or purchase history).
I)Your financial information such as bank account information or credit card or debit card or other payment instrument details including one-time password.
j) Internet protocol address.
k) Any other Information that you provide during your registration process, if any, on the Website or app; or [Identification code of your communication device which you use to access the Website or app or otherwise deal with Company], - Such Personal Information may be collected in various ways including during you availing certain services offered on the Website or app. Such instances include but are not limited to making an online purchase, participating in any online survey or contest, communicating with Company’s customer service by phone, email or otherwise or posting user reviews on the items available on the Website or app.
- You represent that the Personal Information you provide to us from time to time is and shall be correct, current, and updated and that you have all the rights, permissions, and consents to provide such information. Your providing the data/ information and the Company’s consequent storage, collection, usage, transfer, access, or processing of the same shall not be in violation of any third -party agreement, laws, judgments, orders, or decrees.
3. Important Disclaimer
Although the Company provides full security and secrecy to your Personal Information, we urge you to be careful with sharing of your Personal Information with any third party claiming to be related to the Company on separate emails/phone calls etc. The Company disclaims all liabilities towards any such claims that have arisen due to your own negligence or willful misconduct and the Company takes no responsibility of the same.
This privacy policy sets out how this Website or app (hereafter "the Store") uses and protects any information that you give the Store while using this Website or app. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this Website or app, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
What we collect
We may collect the following information:
- name
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the Website or app according to your interests.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our Website or app in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better Website or app, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Website or app.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the Website or app, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
List of cookies we collect
The table below lists the cookies we collect and what information they store.
| Cookie Name | Cookie Description |
|---|---|
| FORM_KEY | Stores randomly generated key used to prevent forged requests. |
| PHPSESSID | Your session ID on the server. |
| GUEST-VIEW | Allows guests to view and edit their orders. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history, if you have asked for this. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| MAGE-CACHE-SESSID | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE-SECTION-INVALIDATION | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-TIMEOUT | Facilitates caching of content on the browser to make pages load faster. |
| SECTION-DATA-IDS | Facilitates caching of content on the browser to make pages load faster. |
| PRIVATE_CONTENT_VERSION | Facilitates caching of content on the browser to make pages load faster. |
| X-MAGENTO-VARY | Facilitates caching of content on the server to make pages load faster. |
| MAGE-TRANSLATION-FILE-VERSION | Facilitates translation of content to other languages. |
| MAGE-TRANSLATION-STORAGE | Facilitates translation of content to other languages. |
